Multimedia Designer - EAB
January 2023 to October 2023
• Designed layouts for application-driven print, digital, and social media material for higher education
partners using the full Adobe CC suite, including inDesign, Photoshop, and Illustrator.
• Produced motion graphics for use in paid social media campaigns.
• Attended tone and branding calls to understand and interpret the visual identity and target audiences of partner institutions.
• Collaborated with mailing operations and production designers to ensure files were properly prepared for printing and mass production.
Digital Marketing Strategist - EAB
July 2020 to December 2022
• Designed social media graphics for use in awareness stage paid social and paid search campaigns.
• Planned social media targeting and budgetary strategy for partner institutions in higher education.
• Served as the creative subject matter expert for the Adult Learner Recruitment digital team.
• Led pilots expanding into social platforms new to the ALR digital team, including several Spotify and YouTube campaigns that collected over 1.5 million impressions on tight budgets.
• Produced audio and video marketing content including voiceover, voice direction, targeting strategy, and video editing.
Associate Art Director - EAB
February 2020 to July 2020
• Designed layouts for application-driven print, digital, and social media material for higher education partners using the full Adobe CC suite, including inDesign, Photoshop, and Illustrator.
• Collaborated with mailing operations and production designers to ensure files were properly prepared for printing and mass production.
Graphic Design and Social Media Intern - Loose Screw Tattoo
December 2018 to March 2019
• Designed imagery for use in social media posts.
• Edited photography of resident artists' tattoos to shop portfolio guidelines and standards.
• Worked with the marketing manager and administrative team to schedule out social media posts and notifications.
• Created lobby signs notifying customers of any urgent notices or upcoming visiting artists.
Marketing/Graphic Design Intern - The Broadberry
May 2018 to August 2018
• Conducted targeting research to promote upcoming events and concerts.
• Worked with the in-house graphic designer to create weekly social media graphics.
• Worked with the marketing manager to create a visual guide for clients planning events at the Broadberry.
• Helped with setup for performances, including venue preparation and fulfilling rider tasks as requested by performers.